White PapersOne of the most important values we hold as a company is the desire to share what we have learned both as individuals and as a company. Constantly challenging each other, our peers and our competitors puts us in the position of having insights into what works and what does not. In this section of our site, you have the opportunity to observe how we think, what topics are important to us, our customers and the marketplace. Visit here often as you never know what we will write about next. Most important of all, we would enjoy getting your thoughts, comments or experiences. Simply emailing us at articles@semphonic.com. From the team at SEMphonic we hope you enjoy the read. The Art of Omniture: Some Tips and Tricks Web Analytics Tool Evaluation and
Selection Functionalism: A New Approach to Web Analytics Negotiate for Successful Web Measurement KEI and Keyword Relevancy Evaluating Your (And Your Competitors') Overall SEM Presence |
|
![]() |
|

