August 17-19, 2008

Welcome to X Change
X Change is the premier conference for professionals in web measurement and online analytics. X Change brings together leading experts and industry professionals in a world-class setting for two days of special conversation in a unique format. X Change is committed to delivering an experience different from and more valuable than any other Conference you’ve ever attended. This year, X Change is sponsored by Semphonic and Web Analytics Demystified.

X Change consists of small group conversational “huddles” where participants get to talk and work with leading experts. Last year’s expert facilitators included:

Follow the links to read what some of those presenters are blogging about X Change now!

What's New?
X Change is now two full days of Huddles and will include an even more extensive lineup of Huddles and experts. This year’s venue combines hotel and conference facilities, so you’ll be able to spend even more time networking and talking measurement. The Ritz Carlton Hotel promises fantastic food and service along with a large number of outstanding meeting rooms clustered together in one tight-knit area. So we’ll be able to move and mix freely between huddles.

We are pleased to announce the new X Change Scholarship Program for 2008! The X Change Conference Scholarship has been established to encourage and promote the innovative use of web analytics for improving web site performance.

We know our strengths!
X Change has an intimate format and size, with a total absence of sales messaging and sponsored talks and a focus on peer-to-peer conversation. To hear how different and special this format is, check out our recap from last year's conference.

X Change attendees select from a wide variety of small group Huddles. These sessions are facilitated by leading experts in web analytics – each picking the topics that they care most about. These practitioners will work peer-to-peer with attendees on subjects as diverse as analysis-based reporting, mobile measurement, analytics data integration, and new directions in areas like voice-of-customer and customer-experience-management combined with web analytics. Most Huddles have at least 2-3 experts involved and the participants represent some of the most advanced users of web analytics in the world.

Did we mention the Location? The San Francisco Ritz Carlton
What’s the single most important ingredient in making X Change great? You are. The quality of attendees is the key to an event like X Change where conversation is the point. So we make sure you’re treated right. The Ritz Carlton in San Francisco isn’t just the only Mobil Five Star and AAA Five Diamond hotel in one of the best cities in the world – it’s a place of unmatched culinary sophistication, refined comfort and gracious service.

What is the Goal?
Traditional conferences necessarily appeal to a fairly low common denominator. With so many people, they need to make sure that topics are broad, understandable and general interest. But after you’ve attended one or two, how much more you can get from them? With X Change, the conversational format is ideal for building real relationships with both experts and peers. It allows participants to delve deeply into the topics that matter to them. To air their own problems, opinions and experiences. All in a setting that is remarkably professional. Because at X Change, there are no sales pitches, no booths, no corporate sponsored speeches.

RESERVE YOUR SPOT!