Web Analytics Consulting

Semphonic provides a range of analytics services – many of which are standardized into relatively compact and repeatable engagements. Common engagements involve web analytics process and strategy, tool selection and implementation, web analytics data quality assurance, and reporting. All standard engagements are done on a fixed-price basis.

Semphonic also provides two training models. Our preferred model is mentor-based training for analysts or power-users looking to acquire a deep understanding of how to actually DO web analytics.

In addition to these standard engagements, Semphonic regularly does highly-customized deep-dive analysis projects around client-specific online business issues. These are typically done on a fixed-price project basis but may occasionally be hourly.

For our long-standing clients, Semphonic frequently provides retainer-based services that range from complete web analytics out-sourcing to continuing support on deep-dive analytics or implementations.

Our standard hourly rates range from $165/hr to $300/hr depending on resource type and experience.

• Web Analytics Planning, Process and Strategy
• Web Analytics Roadmap: Semphonic helps you determine and prioritize the web analytics projects that will give you the most “wins” over the next 12-18 months, and work with you to develop a plan for success.
  Budget Range: $10,000 - $15,000
  Calendar Time: 4-6 weeks
• Web Analytics Optimization: For organizations building analytics programs or who need to review their current initiatives, Semphonic examines, analyzes the critical factors affecting successful web analytics programs, such as management commitment, communications, human resources support, business goals and objectives, relevant metrics, and processes. Range and scope of recommendations varies significantly based on maturity of organization’s web analytics program and number of stakeholders.
  Budget Range: $13,000 - $40,000
  Calendar Time: 6-10 weeks
• Web Analytics Solution Selection and Implementation
• Analytics Vendor Selection: Semphonic partners with you to successfully navigate the vendor selection process; providing focused guidance on RFP development, vendor evaluation and contract negotiations. Range and scope is dependent on Semphonic depth of involvement and the complexity of the effort.
  Budget Range: $7,000 - $30,000
  Calendar Time: 4-16 weeks
• Analytics Solution Implementation: Semphonic executes an all encompassing data collection strategy and methodology to ensure complete business reporting. Range and scope vary widely and are dependent on site size, as well as the complexity of reporting, data collection and site administration requirements.
  Budget Range: $5,000 - $100,000
  Calendar Time: 2-16 weeks
• Web Analytics Quality Assurance
• Implementation Audit: Semphonic reviews the current state of your analytics implementation to diagnose, remedy and optimize data collection issues that impact accuracy and report flexibility.
  Budget Range: $7,000 - $12,000
  Calendar Time: 3-4 weeks
• Web Site Reporting
• Management Dashboards and Report Suites: Semphonic constructs business metrics that answer critical business questions, and builds full-featured, automated audience specific report sets through the analytics tool interface or Excel.
  Budget Range: $10,000 - $30,000
  Calendar Time: 4-10 weeks
• Analytic Reporting: Semphonic creates an analytic model that combines multiple data points into a single report, enabling you to understand “at a glance” the reason behind trends and anomalies for key site systems like traffic, conversion, campaigns, customer satisfaction and engagement.
  Budget Range: $7,000 - $15,000
  Calendar Time: 3-5 weeks
• Search Engine Marketing Audit: Semphonic reviews your existing SEM program (both Organic and Paid) resulting in best-practice and specific optimization suggestions. Often used as part of an Agency review.
  Budget Range: $10,000 - $18,000
  Calendar Time: 3-4 weeks
• Training
• Mentored Instruction: Semphonic’s approach to training analysts begins with a day of upfront training followed by 4-5 weeks of support while we guide the analyst through an actual analysis.
  Budget Range: $10,000 - $15,000
  Calendar Time: 4-6 weeks
• Classroom Training: Semphonic customizes on-site and virtual seminars, workshops and classes tailored to your specific requirements.
  Budget Range: $5,000 - $10,000
  Calendar Time: 1-2 days
• Key Analysis Projects
• Business-Focused Analysis: Semphonic conducts deep analysis on a specific data set to understand visitor activity and provides recommendations to help derive immediate value. Typical projects have included:
  • Mass Media Tracking
  • Site Functional Analysis
  • Internal Search Analysis
  • Conversion Process Analysis
  • Visitor Segmentation
  • Engagement Analysis
  • SEM Arbitrage
  Budget Range: $15,000 - $25,000
  Calendar Time: 3-6 weeks
• Retainer-Based Engagements
• Full-Service Out-sourcing or Analytics Support: We typically enter in Retainer-based arrangements with clients only after initial hourly or project-based engagements. Most retainer-based contracts are yearly (though we always let our clients cancel with 30 days notice) and involve ongoing deep-dive analytics. In many cases, these are essentially out-sourcing arrangements. And we do provide full-service out-sourcing for clients where appropriate. Retainer and out-source arrangements are sometimes structured based on an Analytic Roadmap. Retainer arrangements provide a special kind of leverage in that we become deeply familiar with the business, its problems, opportunities and goals. This typically results in consulting output that is very strategic.