September 9-11, 2009

St. Regis Hotel, San Francisco CA.

EARLY BIRD REGISTRATION ENDS JULY 31ST! REGISTER NOW & SAVE YOUR SPOT AT X CHANGE!

Welcome to X Change
X Change is the premier conference for professionals in web measurement and online analytics. X Change brings together leading experts and industry professionals in a world-class setting for two days of special conversation in a unique format. X Change is committed to delivering an experience different from and more valuable than any other conference you've ever attended.

This year, X Change is sponsored by Semphonic and Web Analytics Demystified. Check out what Eric Peterson had to say about last year's X Change.

X Change consists of small group conversational "huddles" where participants get to talk and work with leading experts. Our 2009 expert facilitators include professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.

What's New?
X Change Four Founders Keynote: First gathering of four of web analytics industry's most influential "Founding Fathers" from Accrue, NetGenesis, Omniture, and Urchin.

X Change Think Tank Training: We're taking the core ideas of X Change – real practitioners with real expertise and extending it with an optional extra day of totally unique mentored training.

We know our strengths!
X Change has an intimate format and size, with a total absence of sales messaging and sponsored talks and a focus on peer-to-peer conversation. To hear how different and special this format is, check out our recap from last year's conference.

X Change attendees select from a wide variety of small group Huddles. These sessions are facilitated by leading experts in web analytics – each picking the topics that they care most about. These practitioners will work peer-to-peer with attendees on subjects as diverse as analysis-based reporting, mobile measurement, analytics data integration, and new directions in areas like voice-of-customer and customer-experience-management combined with web analytics. Most Huddles have at least 2-3 experts involved and the participants represent some of the most advanced users of web analytics in the world.

What is the Goal?
Traditional conferences necessarily appeal to a fairly low common denominator. With so many people, they need to make sure that topics are broad, understandable and general interest. But after you’ve attended one or two, how much more you can get from them? With X Change, the conversational format is ideal for building real relationships with both experts and peers. It allows participants to delve deeply into the topics that matter to them. To air their own problems, opinions and experiences. All in a setting that is remarkably professional. Because at X Change, there are no sales pitches, no booths, no corporate sponsored speeches.

Register Today! Early Registration Ends July 31st!
Register now and take advantage of the special early registration rate of $1,800. Those readers interested in participating in the conference or leading a huddle are encouraged to contact either Gary Angel (gangel@semphonic.com) or Eric T. Peterson (eric.peterson@webanalyticsdemystified.com) directly.

We look forward to seeing you in 2009 at the X Change!

REGISTER FOR X CHANGE