2011 Huddle Leaders

Andrew leads the Analytics organization for HPDirect, HP's WW B2C eCommerce organization, which is #17 on the Internet Retailer Top500. He's spent the past four years building a multi-disciplinary Analytics team with locations in both the US and India. HPDirect is a fully integrated Manufacturer direct online website and is the only place where customers can buy custom configured HP PCs to their exact specifications. Previously, Andrew has worked in Sales, Marketing, Channels, Business Development, Strategy & Planning, as well as Online & Retail Merchandising for HP. With his extensive business background Andrew drives a very pragmatic approach to Analytics that always starts with a clear understanding of the business problem and ends with actionable insights that drive tangible business results.

Tom Betts joined the Financial Times in 2009 and is Head of Web Analytics for FT.com. Analytics is a significant and fast growing part of the FT’s digital business, and Tom has online responsibility for analytics and the use of data to drive our digital business forwards. He now leads a globally focussed analytics team with analysts based in the US, UK and Asia.

Prior to joining the FT, Tom operated in a consultancy capacity both independently and for a UK-based customer data and analytics consultancy (Detica), delivering large scale data mining projects across telecoms, financial services and government. Tom led data analytics projects, focussing on customer insights for some of the largest companies in the UK in both telecoms (Three, Vodafone, T-mobile) and insurance (Royal Bank of Scotland Insurance, Insurance Fraud Bureau).

Tom holds an MSc in Informatics from the University of Edinburgh, and a BSc in Artificial Intelligence from the University of Sussex.

Brandon Bunker has a combined 9 years of analytics experience with Sony, Nike and the Department of Defense. These companies have pushed Brandon to the cutting edge of analytics. While Brandon has worked with many of the major analytics providers, he also has expertise in developing analytics software to provide unique solutions.

Tom Cattapan is the Sr. Director of Digital Research and Analytics in Turner Broadcasting's Corporate Strategic Research and Audience Analysis department in Atlanta, GA. Tom works to establish digital research best practices across Turner properties including CNN.com, NBA.com, NASCAR.com, TBS, TNT, Cartoon Network, and Adult Swim. His team is responsible for vetting the many digital research vendors in both the online and mobile arenas as well as supplying Turner corporate executives with analytics and insights of Turner's digital businesses including online video and mobile applications. Tom joined Turner Research from Tribune Interactive in Chicago where he was Sr. Manager of Research & Analytics. During his time at Tribune, Tom oversaw consumer research, measurement, and web analytics for Tribune's digital properties including LA Times, Newsday, and the Chicago Tribune. Earlier in his career Tom spent 6 years on the interactive media planning and buying side of the business at Starcom MediaVest Group, working on accounts such as E*TRADE, Motorola, McDonald's and Miller Brewing Co. Tom is a graduate of Marquette University in Milwaukee.

Kiele Nelson Cauble leads web analytics at American Airlines, an initiative of AA’s Interactive Marketing Strategy team. She is responsible for the global analytic needs of the 58+ domain AA.com enterprise. As Analytics lead, Kiele implemented the Omniture Insight tool, helps leverage reporting analysis for strategic decision making and champions web analytics within the enterprise. She continues to help AA teams understand their data, enabling analysis and data-driven decisions; Kiele is the main Omniture Insight trainer at AA for tool users across the globe.

Prior to AA, Kiele worked in analysis and database reporting, focusing the last nine years on customer conversions, online business strategy and website optimization. Kiele has both Fortune 500 businesses and ad agency experience, supporting well-known brands such as Acer, Adaptec, Citrix, Compaq, Epson, Freeman Companies, Gartner Group, Hilton, IBM, Intel, Kodak, Microsoft, Motorola, Netgear, Nissan, Principal Financial Group, Purina, Symantec, TDK Electronics and Verizon.

Kiele holds a Graduate Marketing Certificate from Southern Methodist University and a BA in Mass Communications from Texas State University. While at Texas State, she was nominated as Advertising student of the year for two years in a row and a Direct Marketing Education Foundation Collegiate Institute scholar. Kiele has also earned for her work a John Caples International award as well as an Adweek Technology Marketing Icon award.

Colin Coleman is the Sr. Director of Data Strategy within the Strategic Audience Solutions team at Turner Broadcasting. In this role he delivers enterprise-wide audience data strategies and capabilities for properties such as CNN, Cartoon Network, Adult Swim, NBA, NASCAR, TruTV, TNT and TBS, across online, mobile and linear platforms. His responsibilities span the audience data lifecycle, from identification of data monetization business strategies through implementation of cross-platform data integration, management of global data standardization programs, and ultimate delivery of audience insight and best practice capabilities. Colin has led analytics- focused product management, product development and operations teams across a broad range of verticals, including media, financial services, supply chain, B2B eMarkets and aerospace. Colin started his analytics career with NASA and has a Ph.D. in Aeronautics & Astronautics from Stanford University.

Our website is the largest channel through which our customers experience “Cisco”. Visitors leave behind a digital imprint of their experience. That imprint can be used by marketers to engage prospects and customers, in a deeper and more meaningful way. As Manager of the Cisco Web Marketing Metrics team, Anne’s goal is to provide analytics to measure and drive web effectiveness in this dynamic online environment. Anne Commisso has worked at Cisco Systems, Inc. for 11 years, and has a total of 15-years experience in Web Marketing in the high-tech, B2B industry.

Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

For the past 10 years, Susan has accumulated extensive experience in web evaluation, web content management, search engine optimization, information architecture, and user-centered design, working on award winning sites such as Business.gov, MedlinePlus.gov, and USASearch.gov. Her experience encompasses a strategic view of web site maintenance, improvement, and development, her focus on the use of evaluation techniques and standards-based design and best practices in order to create a truly usable site/application. And on top of that, she’s also just a very nice person.

Bio goes here.

Bill Gassman has been an industry analyst at Gartner for 14 years, and is part of the Business Analytics research team. He is the lead analyst for the topics of Web analytics and intelligent process operations. Bill has more than 35 years of experience in the information technology industry, also including roles in network operations and product management, marketing and support.

Enrique Gonzales is a lead member of the analytics team at AARP. In his role, he has been involved in the implementation, reporting, training and analysis of tracking AARP’s digital efforts, essentially every aspect of analytics at nation’s largest non-profit focused on 50+. Prior to AARP, he worked as the lead analyst at NPR, breaking ground in podcast tracking and analysis at the national news organization. He has also worked at USATODAY, the Gannett newspaper division and HISPANIC Online, a former AOL partner site in the early days of AOL. A former journalist, he has worked at the Wall Street Journal, the Washington Times, the Austin American Statesman and the San Antonio Light.

Rudi Shumpert is the Manager, Marketing Web Development for Ariba. His 14+ years of web development experience in the Atlanta, Georgia area have centered on building successful, robust and capable web based applications and sites/portals. Working with technologies like ColdFusion, jQuery, XML and a variety of other languages and tools, Rudi creates and expands the functionality of his projects.

Of late, he has become more involved with all things Analytics and has enjoyed and excelled working with the various platforms. Leveraging his tools and making innovative use of Omniture, he has expanded the capabilities of Ariba's systems and has extended Ariba's data and analytics gathering.

With over twenty years experience empowering individuals and organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics.

A frequent speaker at conferences, such as the eMetrics Marketing Optimization Summit, and a long time member of both the Web Analytics Association and International Institute of Business Analysis, he is:

- creator of the Online Analytics Maturity Model;
- founder of the WASP: Web Analytics Solution Profiler and gaAddons: Google Analytics addons;
- creator of concepts such as Just-In-Time Tagging;
- holder of the WAALTER (Web Analytics Association Leadership and Technical Excellence Recognition) Award
- was among the first to receive the Certified Web Analyst title.
Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He also lectures the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia.

He is currently Director of Strategic Services at Cardinal Path, where his responsibilities includes creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Michelle Lambert is currently a Senior Analyst at QVC where she developed web reporting that focuses on strategy guidance through development of KPIs, advanced web segmentation and understanding conversion drivers. She educates cross functional QVC teams on how to embrace web analytics. This education evolved into guiding marketing, sales, planning and merchandising teams on how to best apply actionable insights. Prior to QVC, Michelle was an analyst in the non-profit and government sectors.

Francis Lavelle is the Director of Analytics at Discovery Communications, Digital Media & HowStuffWorks.com. Francis has extensive experience in analytics and direct marketing. Working in web analytics over the past decade Francis has served on the customer advisory board for Omniture and the steering committee for AiMA / Web Analytics Wednesday – Atlanta. Prior to working at Discovery, Francis managed Web Analytics for Delta Air Lines, and served as Manager of Online Strategy for Redcats USA.

At his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on the TurboTax.com web experience.

Andy Ma works for Adobe as eCommerce Analytics Manager in the Online Optimization and Analytics group. He previously worked for Ancestry.com, Seagate and Intuit in web analytics and optimization roles.

David McBride leads the Customer Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that help customers connect with each other and with the entertainment content they value. CIM operates Xfinity.com and XfinityTV.com as well as XfinityTV apps for smartphones and tablets. David’s team is focused on measuring and maximizing the value these digital assets bring to the customer’s web, mobile and TV experiences. Before joining CIM in 2006, David was a product manager at Dell. In addition to being a huddle leader at X Change, David is a frequent presenter at eMetrics and at a variety of Adobe/Omniture events in Utah, New York and Tokyo. He is also a member of the WAA’s Media Special Interest Group and currently serves on that group’s steering committee. David holds an MBA from UCLA’s Anderson School.

As eBay’s vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world’s largest online marketplace. Bob leads eBay’s data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions.

From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where for over five years he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. Bob is on the board of directors of the Web Analytics Association and serves on the eMetrics advisory council. Bob occasionally posts to his blog at bobpage.net, and is @bobpage on Twitter.

Judah Phillips is an expert at using digital measurement to drive business strategy. As Senior Director, Global Site Analytics at Monster Worldwide Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Monster.com).

Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) - a global provider of information products and services. He has held various other positions during his career consulting and working with Internet and software companies. Judah is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA). A former contributor to Web Analytics Demystified, he is a writer for MediaPost's Metrics Insider and the host of the Boston Web Analytics Wednesday since 2006.

A speaker at both national and international industry events, such as eMetrics, X Change, I-COM, Web Analytics Congress, and AdobeMAX, he is also in charge of creating the content, agenda, and speaker selection for the OMMA Metrics conference. Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek and MarketingSherpa. On the board of advisers for YieldBot, an advanced segmentation analytics and real-time ad matching and targeting platform, he holds and MBA and an MS.

Alex Schultz has an MA, MSc. in Physics from Cambridge university. He paid his way through college through ppc arbitrage and seo. After college he joined eBay.co.uk moving to eBay HQ in San Jose in 2005 where he subsequently managed international paid search and affiliate marketing. He currently heads Facebook's internet marketing team as a manager in the growth, mobile and international department focused on user growth, user activity and advertiser acquisition.

Beginning his analytic career in 1997, John Howard brings more than 13 years of experience to the table as the Director of Business Intelligence for Lowes.com. John recalls fondly the early days of web analytics before there were a lot of sophisticated tools, and figuring out how to embed codes within URL strings to be subsequently parsed out of web logs was the name of the game. While the world has changed in capabilities, the same business problems challenge us today.

His focus on solving business problems and supporting operating business units has enabled John to develop into a proven web analytics leader with experience building out analytic teams and infrastructures for three premier multi-channel retailers: REI, Sears and Lowe's, employing a variety of analytic and business intelligence tools.

In addition to his web analytics tenure, John has a broad base of knowledge and experience in several other analytic-rich disciplines, including traditional and digital customer-direct marketing, customer segmentation, pricing, underwriting, product management and business strategy development.

Joe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.

Prior to joining Forrester, Joe was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joe began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Alice Watson is the web analytics manager for the Men’s Wearhouse and where she manages the digital instrumentation and analysis for their suite of websites. Prior to Men’s Wearhouse, Alice worked at Macys.com for over four years, where she designed tracking implementations for numerous site enhancements and novel features. She was also responsible for developing key analytics reports related to mobile, social and rich media usage that were instrumental in gaining mass adoption of web analytics across the company.

Jared Waxman works for Adobe, where he serves as Group Manager for Online Optimization & Analytics for Adobe.com. Previously he has led analytics functions at Intuit, Alexa (Amazon.com), Xilinx, Mercury (HP) and a number of startups.