 Articles 2006One of the most important values we hold as a company is the desire to share what we have learned. In our whitepapers you will discover that we are constantly challenging each other and our peers. We often find new insights and issues in Web Analytics worth digging deeper into. In this section of our site, however, you will find published works by third party news sites that have chosen to share our thoughts with their thousands of readers. Respected publishers like DM News, iMediaConnection.com, and Adotas are regular reads of ours and we are thrilled to be part of their libraries. As always we enjoy getting your thoughts, comments or experiences. Simply email us at articles@semphonic.com. Improve Search Results with a Tune Up Web Analytics And Functionalism: Say Au Revoir Tracking Search Epiphenomena: Why This Behavioral Anomaly is Vital in Web Analytics The Art and Science of Choosing Net Marketing Channels A better recipe for Web measurement Navigation Functionalism And Web Analytics Functionalism: A New Way to Think about the Foundation of Web Analytics Functionalism And Web Analytics Like Snatching Keywords from Competitors: Why Content Matching Could Give You SEM Advantage SEM Marketers are Missing Out: Seven Ways to Mis-Measure Your SEM Program Is PPC Cannibalizing Search? Exposing the Lies, Half-Truths and Reality of Today's SEM Implementing a Web Analytics Solution: Perils, Pitfalls and Practical Advice, Part 1 Take Advantage of Advances in Web Measurement Think about SEM Ad Creative Analytically Maximizing Your Search Budget PPC Programs Can Cannibalize Organic Clicks How Do You Make Numbers Strategic? All You Can vs All You Should Eat: A Case Study For Database Marketing |
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