Everyone knows that subtlety and nuance are key to finding the right content
for your web site. Semphonic will help you inject some welcome certainty into the process.
Web Content Management
Content may be King, but context is the Kingdom. If people can't find your content,
it won't matter whether your pages were penned by Shakespeare himself. You need to know
the best routes to your content. And you need to understand how internal search is working to bring vistors
to the key content that you want them to read and act on. If you're managing content
production you need to know how to decide what articles and pages your staff should be spending their time
producing and which should be retired. The answers to these questions demand more than a simple page view
or exit report can provide. And we'll show you how to find them
Key Programs:
Report Analysis - Our focused
analysis will help you derive immediate value, and avoid "analysis paralysis."
Deep Dive Analytics - This explorative analysis
focuses on individual sections, applications, and even pages, in order to diagnose problems,
understand responses to visitor acquisition efforts, and assess testing and measurement capabilities.
Training - Semphonic's classroom and
mentored instruction programs help you and your stakeholders understand how to use web analytics
data to create successful campaigns, web sites and online products and services.
