Health and Pharma sites have the dual challenges of functioning in an extremely regulated
and difficult marketing environment while maintaining a highly secure and supportive
operational environment. Careful attention to online measurement can make you successful at both!
Web Analytics for the Health and Pharma Vertical
Health Care analytics begins with one simple, basic question: how to best measure
success? It's a real conundrum, and Semphonic rises to it by combining Functional Analysis with our cutting edge theories
on Engagement, Engagement Prediction, and rich behavioral segmentation. We've embraced the challenges of the Health Care vertical
by finding unique leading-edge ways to use online measurment to support your business.
Key Programs:
Site Optimization Assessment- Tackle the
problems of success first, or you risk wasting every dollar you spend on web measurement. We'll make
sure everyone in your organization understands and buys into the best ways to measure success on
your site with a program that sets the table for successful Health and Pharma
measurements.
Functional Analysis- Functional Analysis breaks
up your site into key funcional pieces and analyzes their performance in terms of what each is
supposed to do. By driving measures of success down into your site's constituent elements, it will help
you optimize every piece-even when endpoint success goals don't exist.
SEO Analytics - Health properties struggle with
SEO and Natural Search visit optimization. We'll help you drive a successful
SEO engagement with your vendor of choice and make sure that your SEO program is truly
business-productive. Natural Search traffic usually underperforms all other sources and can challenge
your ideas about site navigation. Our analytic methods and techniques will help you optimize this key
audience segment.
Mass Media Measurement- Careful attention
to control groups and baselines can turn your online property into a powerful proving ground for your print,
TV, and radio expenditures. Faster, more accurate and more actionable than traditional media
techniques, online properties mass media testing and measurement can be transformative when it comes
web measurement use and perception.
Physician CRM Integration- Integrate your online
systems with your direct sales via careful data collection and high-impact reporting back to your
field teams. Finding these ways to make "the rubber meet the road" is what Health and Pharma web analytics
is all about.
Behavioral Segmentation- Sophisticated neural
segmentation will transform the way you think about using VOC and online data together, and it can effectively
drive your entire online marketing effort. Health and Pharma companies have struggled to lead their
traditional customer segments into the online world. Our techniques will help bring your online visitors
vividly into focus.
