Profiles in Analytics is an annual survey conducted by Phil Kemelor, VP Strategic Analytics of Semphonic. The survey is targeted to digital analytics managers who lead programs in a range of organizations across multiple verticals.
This year’s survey focused on the role of overall Web governance on digital analytics. Data collection occurred in August 2011.
The survey analysis and findings are in three parts:
If you have questions, or wish to discuss the research, please contact Phil at
pkemelor@semphonic.com
You can follow Phil’s infrequent Twitter feed
@philkemelor or catch his occasional blog posts at
Web Analytics Management - where he writes about Web analytics management and governance, analytics technology, privacy and Federal government analytics issues. His other white papers are
available here.
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