SEMPHONIC ANNOUNCES X CHANGE EUROPE
Leading Digital Analytics Conference to Debut in Berlin
Novato, CA - January 31, 2012 – Semphonic, the leading Web analytics and Digital Measurement consultancy in the United States, announced today that its X Change Conference, formerly held exclusively in the United States, would debut in Berlin this May 29-31 at the Scandic Berlin Potsdamer Platz.
“We’re thrilled to announce that we’re going to bring X Change to Berlin,” said Semphonic President Gary Angel. “We’ve had people from all over the world come to California for X Change over the past few years, but we know that there are many others out there who haven’t been able to make the long trip. Having X Change in Berlin is a great opportunity to grow the Web analytics community in Europe,” said Angel.
X Change, the premier conference for Web analytics professionals, has led the industry with its groundbreaking “Huddle” format. Instead of typical conference presentations, attendees take part in small group break-outs led by enterprise analytics managers and senior practitioners.
“Once you’ve been to X Change, you know it’s like no other conference in our industry,” said Matthias Bettag, Vice President of Analytics and head of Semphonic’s new Berlin office. “The entire conference is made up of small discussion groups – no presentations, sales booths or paid speakers. Every discussion group is led by a top analytics practitioner or manager and delves into an important, topical aspect of digital measurement.”
The Scandic Berlin Potsdamer Platz is one of the premier hotels in Germany. Potsdamer Platz is one of the most popular areas of New Berlin. The Scandic is located just 9 kilometers from Tegel Airport. For more information or to register click here.
About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Berlin, Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://semphonic.com.
Contact:
Wes Yee
Semphonic
wyee@semphonic.com
