SEMPHONIC ANNOUNCES NEW EUROPEAN OFFICE, VICE PRESIDENT
Digital Analytics Expert Matthias Bettag to Head Berlin Office
Novato, CA - January 31, 2012 – Semphonic, the leading Web analytics and Digital Measurement consultancy in the United States, announced today the hiring of Matthias Bettag as Vice President of Analytics. Bettag, a leading Web practitioner with nearly a decade of experience, will head Semphonic’s European practice in Berlin, Germany.
According to Semphonic President, Gary Angel, this is the just the first step in a larger expansion. "We support a number of our multi-national clients in the EU and we felt that the time was right to build a serious presence on the ground. Our goal is to deliver large-scale, transformative digital measurement programs to top European enterprises. We think leading-edge companies in the EU are ready to make that jump."
Semphonic's U.S. practice is focused on advanced digital customer analytics and supports some of the leading brands in the world including American Express, Barclays, Charles Schwab, the Economist, Genentech/Roche, HP, JPM Chase, Merck, Nokia, Samsung and Walmart.
Bettag comes to Semphonic from Bayer, where he specialized in website optimization including Web analytics, Web development, content management, search engine marketing and optimization, mobile and social media work. He was responsible for establishing business processes and best practices for Web and a global website consolidation project that incorporated over 500 websites.
“Matthias is the perfect person to head up our new European practice,” says Greg Dowling (Semphonic VP and Head of Mobile Practice). “He’s an experienced enterprise practice leader who has a wide-ranging array of skills that fit our clients’ needs.”
Based in San Francisco, Semphonic already has offices in New York, Boston, and Washington, DC. “It’s exciting to be able to join an organization like Semphonic,” said Bettag. “When you look at the digital measurement landscape, you can see that they’re doing the most sophisticated and groundbreaking work in the industry. I’m thrilled to have the opportunity to bring that value to new and existing clients here in Europe.”
Bettag is an active Web Analytics Association (WAA) member, is a WAA Certified Web Analyst and has been the WAA Country Manager for Germany since February 2010. He’s a graduate of the University of Applied Sciences in Berlin.
About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Berlin, Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://semphonic.com.
Contact:
Wes Yee
Semphonic
wyee@semphonic.com
