X CHANGE 2011 WEB ANALYTICS CONFERENCE ANNOUNCED
Top Web Analytics and Digital Measurement Conference is San Diego Bound
NOVATO, CA – February 1, 2011 – Semphonic, the world's leading Web analytics consultancy, announced today that the X Change 2011 Web Analytics Conference will be held at the
Coronado Island Resort & Spa in San Diego, California on September 12-15.
X Change, the premier conference for Web analytics professionals, has led the industry with its
groundbreaking "Huddle" format. Instead of typical conference presentations, attendees take
part in small group break-outs led by enterprise analytics managers and senior practitioners.
"The format is fabulous," said Bob Page, VP Analytics Platform at eBay. "I don't know if I'd call it
a conference per se – it's the best parts of a conference."
X Change is the only conference that focuses solely on Web analytics and digital
marketing measurement, with sessions that range from basic analytics challenges to cutting
edge optimization strategies. "It's a fantastic exchange of information," said Mark Ruzomberka,
Manager of Analytics at Comcast SportsNet.
According to Semphonic President and X Change Conference founder Gary Angel, "The goal of
X Change has always been to go beyond the traditional conference and create a truly collegial
atmosphere where participants share knowledge equally. No sponsors, no booths, no for-pay
speaking slots. We don't even have speakers, just conversation between practitioners."
Unique and new this year, Semphonic has added the "Analytics Challenge." The Challenge
is an extra half-day in which attendees can collaborate on an actual analysis project for a
non-profit. "The Analytics Challenge will let attendees take the collaboration inherent in the
conference a step further," said Angel. "They'll be sharing an actual analysis project with other
leading practitioners. Instead of just trading recipes, we'll actually get to bake the cake!"
Last year's conference included practitioners and managers from Facebook, Intuit, Reuters,
Macys, MTV Networks, Lowes, Adobe, Verizon, Turner, Best Buy, ESPN, Microsoft, Charles
Schwab, and Expedia. "This is no ordinary conference," said Melaine Fuentes, Business Metrics
Manager at The Huffington Post. "X Change focuses on huddle discussions with some of the
industry's most involved and brilliant minds in digital measurement."
The Coronado Island Resort & Spa is located across the bay from downtown San Diego. With
the dramatic San Diego skyline and the arching Coronado Bridge as the hotel's backdrop, The
Coronado is a short 15 minute drive from San Diego International Airport. For more information
or to register for X Change 2011 please visit: http://www.semphonic.com/conf
About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://semphonic.com.
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Contact:
Wes Yee
Semphonic
888-517-2171
wyee@semphonic.com
