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Social Media is enabling companies to get closer and closer to their audiences. This webinar will focus on how to leverage social media to create a better product and a more effective product strategy. In the webinar, we’ll identify 10 key steps in the customer's decision journey -- how they seek out information and learn about your products and services. For each step, we’ll show how to understand and measure the customer journey while spotting weak points in your marketing process. Finally, we’ll outline how to share these learnings throughout the organization.
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