Download Powerpoint
In a world where there are lies, damn lies, and statistics, why would you let your Agencies measure their own performance? If your agencies are siloed, they have every incentive (and ability) to make their channel look maximally successful. If you’ve concentrated everything in a single agency, that agency has every incentive (and ability) to make their entire program look successful and not delve too deeply into any single piece. Digital – that supremely measurable channel - makes measurement too important to leave to the wolves.
Bob Heyman, co-author of Marketing By The Numbers (How To Measure And Improve the ROI Of Any Campaign) and Digital Engagement (Best Practices for Digital Marketing), both published by the American Management Association, is an expert on digital marketing and is credited with coining the term Search Engine Optimization as well as pioneering the agency side of both search and social media marketing. Heyman, with Gary Angel, President of Semphonic, the leading independent Digital Analytics Consultancy in the United States, will combine their expertise to guide you through the essentials of measuring Agency performance by channel.
They’ll discuss
the emerging need for an Analytics Watchdog in every enterprise and the key functions it must address. They’ll talk you through how and how not to set success metrics for your Agency; what to demand of Agency reporting; how to balance individual channels to guarantee overall success; and ways to make your Agency partnership more productive.
Join them for a cutting-edge look at the future of enterprise measurement function in a (multi)-Agency environment.
Click here to read Gary's follow up and responses to questions.
Are you interested in keeping your agencies in check? Fill out the form below or
read more
