Content
Semphonic understands that moving an industry forward means having as many talented minds as possible focused on it - thinking, practicing, and innovating. So we've made it a core task to share our intellectual property, so that everyone who is in some way involved with web analytics can work together to make it a mature discipline. The open source mindset has revolutionized the web - why shouldn't it revolutionize web analytics?
Within our Knowledge Center, you'll find a wealth of information. We've linked to articles, white papers, and presentations that we've compiled throughout our time in the trenches of web analytics. We've also linked to blogs and podcasts, which are produced on a regular basis by our senior staff. Taken together, these materials represent a depth and breadth of web analytics knowledge that is unrivaled!
Some of our latest content:
Developing a Product Strategy
Leveraging Social Media (Webinar)
By Gary Angel and Scott Wilder
Digital Agency of Record: The Analytics Watchdog (Webinar)
By Gary Angel and Bob Heyman
Social Data Warehousing (Webinar)
By Gary Angel and Scott Wilder
Importance of Web Analytics (Podcast)
By Phil Kemelor
Data Integrity Webinar
By Allison Hartsoe and Robert Seolas
