Semphonic provides ongoing support to help establish Digital Analytics Program Offices and Digital Analytics initiatives. This includes helping develop processes for communicating analytics across the organization, rolling out analytics to staff, providing educational materials and presentations, and providing guidance on hiring staff for the Digital Analytics team.

Support may also be in the form of meeting facilitation between groups that need to work together in order to develop an analytics culture within the organization and provide resources to the Digital Analytics Program Office. Support may also be in the form of reviewing the site’s privacy policies and site governance to determine whether there is compliance with government or industry privacy directives.

Find out more:

	Building a Behavioral Segmentation
	Presenting an Online Behavioral Segmentation
	Functionalism White Paper
	Visitor Segmentation Podcast
	Survey Data and Web Behavioral Segmentation