For any application (mobile or otherwise), portal or online operational system, the experience of first time users is absolutely critical. Most online applications experience significant churn, particularly with new users. When you've worked hard to move visitors into an online experience, you can't afford to have them rapidly abandon. Almost equally important, users establish their online behaviors with tremendous rapidity and shifting and broadening their behavior once they've developed a pattern is very challenging. This common behavioral pattern puts a tremendous premium on making sure that visitor's early experience with your operational systems is as broad as possible.
In this analysis, we segment new and early users of your systems and study their behavior. This isolates metrics that are otherwise obfuscated by regular users and makes it easy to study adoption patterns. We'll identify the initial routes and use-cases that generate the best long-term engagement, identify usability issues that discourage repeat usage, and create special use-cases to cover methods of initial adoption. We'll use this analysis to make recommendations about new-user experiences, testing opportunities, site navigation recommendations and even targeted marketing opportunities to drive operational use.
