Multivariate Testing: MVT Implementation
Semphonic will guide and manage the deployment of your MVT solution through an initial phase
of campaign design, implementation, monitoring, analysis, and re-deployment, leading to page
and form optimization based on the Multivariate Testing results.
This optimization consists not
only of site redesign, but also of the conditional targeting of successful visitor segment-content
combinations. During this engagement, Semphonic also delivers a methodology for design and
analysis that can be consistently used in future MVT campaigns.
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