If you’ve been using Google Analytics and are moving to SiteCatalyst, or vice versa, the first thing you and your stakeholders are going to notice is the huge difference in your standard metrics, like page views and visits. While it’s a given that all tools “count” differently, it's also true that we can see and explain these differences. This helps create a baseline difference that can be explained to your management and Web analytics consumers.

In these engagements, Semphonic reviews data sets from each of the tools and runs tests to determine the constant difference in counts. We then review how each tool is implemented to validate that complete data collection is occurring.

The deliverable is a document explaining the anomalies that we’ve found as well as a recommended weighting factor which can be used to understand the counting and trending differences between the two solutions.

Find out more:

	Building a Behavioral Segmentation
	Presenting an Online Behavioral Segmentation
	Functionalism White Paper
	Visitor Segmentation Podcast
	Survey Data and Web Behavioral Segmentation

See how the Tatvic Google Analytics Plug-in Works