Dashboards and reports help you quickly gauge the effectiveness of your Web channel initiatives. However, their purpose is not to explain “why” traffic is increasing or decreasing. You need to do deeper analysis in order to understand cause and effect.

Analyses are designed to answer a specific question about Web site effectiveness, visitor interactions, and outreach efforts, such as before and after site redesigns, internal search, task completion and visitor engagement.

The analysis deliverable provides a description of findings, and actionable recommendations that you can put to work immediately to improve your web channel.

Find out more:

	Building a Behavioral Segmentation
	Presenting an Online Behavioral Segmentation
	Functionalism White Paper
	Visitor Segmentation Podcast
	Survey Data and Web Behavioral Segmentation