X Change is the premier conference for Web analytics professionals. With its groundbreaking peer-to-peer small group format ("huddles"), impressive level of sophistication among participants and fantastic accommodations and events, X Change has forged a fresh new approach to the digital measurement conference.

How does X Change work?
The idea is simple – the most productive and interesting parts of any conference are the spontaneous conversations you have with peers. So we based X Change entirely upon those conversations. The format makes for a unique, more interesting and educational experience.

X Change Conference Advantage:

  • Small and intimate in size – X Change is about serious enterprise measurement
  • All conversational, peer-to-peer format ("Huddles") hosted by real practitioners
  • Highly targeted for enterprise measurement managers and professionals
  • Cutting edge talks around the issues that really matter
  • No tracks – you pick the discussion topics you care about most
  • Distraction-free from vendor presentation or sales exhibit booths
  • All catering included
  • Great conference facilities and accommodation – all in central Berlin by the famous Potsdamer Platz





Huddles: Choose from over 36 huddles for the two-day conference. Each participant takes part in six huddles – three each day. The 90-minute huddles are led by top enterprise practitioners. All Huddles will be in English to accommodate a wider pool of practitioners from all over Europe. Check out the huddle leaders & topics

X Change Europe huddle leaders include (in alphabetic order):

  • Gary Angel, President & CTO, Semphonic (US)
  • Ole Bahlmann, Insight Manager, SoundCloud (Germany)
  • Tom Betts, Head of Web Analytics, Financial Times (UK)
  • Alex Emberey, Social Media Manager, Thomas Cook (UK)
  • Ulla Kruhse-Lehtonen, Director, Consumer Analytics, Nokia (Finland)
  • David McBride, Director, Business Intelligence, Comcast (US)
  • Matt Fryer, VP, Global Analytics, Hotels.com (UK)
  • John Hogan, Optimization Lead, Virgin Media (UK)
  • Ross McDonnell, Service Owner, Web Analytics, Walt Disney Company (UK)
  • Isabelle Mouli-Castillo, Executive Director Global Online Optimization, Dell (FR)
  • Michael Notte, Web Analytics Specialist, leading European retail bank (Belgium)
  • Peter Pletsch, Manager Quantitative Analysis, meinestadt.de (Germany)
  • Thomas Schmidt, Online Marketing Manager, Bayerische Börse AG (Germany)
  • Craig Sullivan, Group Customer Experience Manager, Belron (UK)
    (previously Autoglass)
  • Martijn van Vreeden, Senior Web Analyst, Pon Automotive (Netherlands)
  • David Williams, Head of Customer Intelligence, ASOS (UK)
  • Kelly Wortham, Senior Manager, Global Site Optimization Testing, Dell (US)

Venue and Hotel Accommodations:
X Change continues a long tradition of outstanding venues and locations – the Conference has been hosted in four different Conde Nast Top Hotel and Resorts in the World – with this year's choice of the Scandic in Berlin. World-class location, comfort, and a host of exciting events will be a part of the complete experience.

As a participant of X Change you are entitled to a special discounted room rate at the Scandic Berlin. X Change Group rate is 109 euros (honored 3 days pre and post of Conference dates). To reserve your accommodations at the Scandic for X Change, please download and fax this form. You can also contact the hotel directly. Please mention the code "X Change" to get the group rate.

Semphonic, the leading and most respected web analytics consultancy in the U.S. is partnering with AEP Convert, a leading UK-based web analytics consultancy to bring X Change to Europe.

"Simply the Best Conference I’ve ever attended! You aren’t listening to canned presentations- you’re talking to peers about real problems and real solutions. It’s a totally different experience."
- Tom Betts, Head of Analytics at the Financial Times
and a 2011 X Change attendee.
"X Change is far more valuable than a traditional conference!"
- Matt Fryer, VP of Analytics at Hotels.com
and a 2011 X Change attendee.
"Literally the best conference I've ever attended. The biggest difference between this conference and any other I've attended is the emphasis on the industry growing by sharing individual experiences, instead of by listening to industry celebrities. I really look forward to attending next year."
- Cameron Alverson, Online Business Manager at Dell
and a 2011 X Change attendee.
"All in all - still the best conference I attend all year. I learn new things there that sustain my research agenda for a long time."
- Bill Gassman, Research Analyst at Gartner
and a 2011 X Change attendee.
"Great conference, keep up the good work and maintain the quality and integrity of the content."
- Scott Calise, Director of Digital Research at MTV Networks
and a 2011 X Change attendee.