Schedule

CONFERENCE SCHEDULE

Sunday, August 17, 2008 5:30pm - 8:30pm
5:30pm - 8:30pm	"Streets of San Francisco" Opening Reception
	The Terrace Courtyard Ritz Carlton

 

Monday, August 18, 2008 7:30am - 9:30pm
7:30am - 9:00am	Check in/Registration
7:30am - 9:15am	Breakfast at the Salon
9:30am - 10:30am	Keynote Panel at the Salon Ballroom
10:45am - 12:15pm	First Huddle Session
12:20pm - 1:20 pm	Lunch at the Terrace Courtyard
1:30pm - 3:00pm	Second Huddle Session
3:30pm - 5:00pm	"Tete a Tete" at the Salon
	Special ultra-small group sessions
6:00pm - 7:00pm	Wine Reception at the Terrace Courtyard
7:15pm - 9:30pm	Dinner at the Terrace Courtyard

 

Tuesday, August 19, 2008 8:00am - 4:00pm
8:00am - 9:00am	Breakfast at the Salon
9:10am - 10:30am	First Huddle Session
10:30am - 10:45am	Java Break
10:45am- 12:15pm	Second Huddle Session
12:20pm - 1:20pm	Lunch at the Terrace Courtyard
1:30pm - 3:00pm	Final Huddle Session
3:00pm - 4:00pm	Closing Keynote at the Salon
	Gourmet Sundaes and High Tea

 

HUDDLE SCHEDULE

Session 1 Monday 10:45-12:15
Steve Bernstein	Getting Analysts to Produce Analysis and Getting the Business to Listen
Rachel Scotto	Integrating Online and Offline (Market Research) Data
David Cronshaw	Emerging Trends in Online Video: Measurement, Monetization, and Mobilization
Bob Schukai	The Mobile Landscape: Challenges and Opportunities
Jim Hassert	Managing Expectations: Panel-Based and Census-Based Methodologies
Dennis Bradley	Bridging the Gap from Web Analytics to Marketing
Jared Waxman	Competitive Intelligence Tools and Methodologies

 

Session 2 Monday 1:30-3:00
John Lovett	Industry Standards or a Lack Thereof
Seth Holladay	Slicing and Dicing Visitors: Segmentation Strategies
Ron Pinsky	Data Collection: Implementation, Utility, and Ongoing Integrity
Michael Wexler	Mobile Marketing, Mobile Measurement
Judah Phillips	Knowing When You've Outgrown Your Current Web Analytics Solution
Dylan Lewis	Campaign Analysis and Attribution Modeling: Dangerous Assumptions
Megan Burns	Building the Business Case for Change
Marshall Sponder	Measuring Social Media and Its Enterprise Impacts

 

Session 3 Tuesday 9:10-10:30
Jim Hassert	Analytics Across the Enterprise
Bob Page	Web Analytics and Data Privacy
David Cronshaw	The Metrics of Video: Cost per Engagement and Beyond!
Ron Pinsky	Integrating Customer Experience and Marketing Data with Web Analytics
Dylan Lewis	Establishing a Web Analytics Center of Excellence
Seth Holladay	Tracking Non-Traditional Conversion Events
Marston Gould	Where Does Web Analytics Stop and Customer Analytics Start?

 

Session 4 Tuesday 10:45-12:15
Bill Gassman	Evolving Your Use of Analytics
David Yoakum	Measuring Web 2.0: Interactions, Events, and Consumer Generated Content
Linda Hetcher	Searching for Success with SEO and SEM
Michael Wexler	Web Analytics for Brand Marketers
Jared Waxman	Using Real-time Survey to Improve the Customer Experience
Dennis Bradley	Justifying the Need for Advanced Visualization Tools
John Rosato	B2B Analytics: Challenges and Opportunities

 

Session 5 Tuesday 1:30-3:00
Rachel Scotto	Measuring Web 2.0: Widgets, Gadgets, and Social Networks
Steve Bernstein	Driving Visitors Up the Value Chain
Judah Phillips	Building a Successful Web Analytics Team
David Yoakum	Using Web Analytics to Inform Personalization and Remarketing Efforts
John Lovett	Data Integration: Myths and Realities
Bob Schukai	Mobile Technology: Development, Deployment, and Measurement
Dylan Lewis & Jared Waxman	You Can't Improve What You Won't Change: Testing Strategies on the Internet

 

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