SEM Analytics Overview

Analytics for Search Engine Marketing (SEM) is an idea whose time has come. The gold rush to easy money is over - to make money with Search Engine Marketing you need to do it right. And doing it right means paying attention to the data at a new level of detail and sophistication.

Semphonic provides a set of tools, approaches, and best-practices that can help you dramatically improve the quality of your SEM program. We'll even help you build an ongoing process around Search Engine Marketing that insures your program will stay finely tuned. And we'll do this by assisting - not replacing - your buying team (in-house or agency).

Semphonic has pioneered the application of analytics to Search Engine Marketing - especially in the use of traditional web analytics to support SEM. Our novel approaches and tools have produced best-practice revolutions in areas such as SEO and PPC cannibalization and channel balance, competitive landscaping, using conversion proxies in place click (or conversion) optimization, and scaling SEM programs by optimizing and analyzing Content Match campaigns.

Our consulting engagements are designed for companies with significant PPC budgets ($5,000-$10,000 or more per month). They provide analytic support for your PPC initiatives include as appropriate:

• SEM Checkups - a short-term engagement to give your SEM program new life;
• Enterprise CampaignTracker Competitive Landscaping - built around CampaignTracker, we provide detailed tracking of what the competition is doing, saying, optimizing and spending on in Search Engine Marketing;
• Knowledge Series -one-day on-site training sessions conducted by Semphonic principals;
• Ongoing consulting engagements - providing direct analytic support to your PPC buying-team.

Clients like Charles Schwab, American Express, Cybertrader, Intuit and WebMD have found out the difference that intelligent analytics can make. You can too. Contact Us!