Implementation Data Collection Bootcamp

You purchased SiteCatalyst with high hopes for obtaining actionable data upon which to drive your web channel success.

You've gone through a rigorous vendor selection process, negotiated a good contract and now you're ready to bengin implementation. You have the vendor documentation to guide you. But, is that really enough?

If you have multiple web sites, lots of marketing campaigns, many content areas, and so on, it probably is NOT enough.

Although the vendor may have told you that it's easy to simply tag all of your pages and be up and running quickly, we've found in more than ten years of experience that this is rarely the case! This is especially true with a solution as complex and powerful as SiteCatalyst.

To make sure that you get off on the right foot, we will spend the day with your team to ensure that they have a solid understanding of setting page tags that result in the collection of complete and accurate data - data that will ultimately determine how your web business will succeed or fail. We want you to achieve your revenue, income and customer relaionship goals.

After a day of intensive, on-site training, your team will understand:

• How to make critical decisions which will impact data collection accuracy, tracking or ecommerce transactions and reporting
• The advantages and disadvantages of implementing page tags through content management systems, style sheets, and alternative methods
• How missed or incorrect page tag placement can ruin data collection efforts
• The constraints and limitations of page tag technology for data collection
• How to make sure your rollout won't blow up
• How to plan an implementation to beat scheduling analytics initiative to optimize ROI on the solution investment
• The step-by-step page tag implementation process

Semphonic can make recommendations of the best practices, tips, and techniques that will get your team started on the right path to optimizing your investment in web analytics!

Check out our Training Syllabus.

Data Collection and Tag Implementation Bootcamp for Omniture SiteCatalyst:
All day workshop on-site at your location - Call for pricing (800) 763-2821