SEM Analytics Check Up

Whether you do your own buying or rely on an Agency, there's a pretty good chance your program has settled into a rut. Comfortable or uncomfortable, a rut is no place to be if you expect to remain successful in the long-run. As Search Markets get increasingly competitive, money alone is not enough to enable a successful Search Engine Program.

Our unique analytic perspective, insight and tools have led us to develop a set of best-practices that range over the entire discipline of Search Engine Marketing. Because we aren't always bogged down in the day-to-day details of program bid management, we've been able to focus on developing and testing really innovative techniques. And because our goal is help your buyers (in-house or agency) do better, we aren't trying to sell you program management services or compete with your agency.

The SEM Check-up is a short-term, highly focused engagement that begins with a careful review of your existing PPC and SEO programs. We'll then provide you with specific directions we think your buying and optimizing teams should explore. And we'll even help make sure you have the measurement systems (and thinking) in place to insure your program stays in tune.

Key elements include:

• Keyword Review: Are your search terms comprehensive, well considered and well organized for measurement?
• Bid Practices Review: Are your bid strategies and technologies optimal?
• Measurement Review: Are you optimizing appropriately? Should you be using conversion proxies? Are you optimizing Creative correctly? Are you tracking and reporting everything you need to truly measure success correctly?
• SEO Review: Are there SEO Holes on the site? Is your SEO program focused on the correct issues? Are you setup to measure SEO changes and impacts correctly?
• Opportunities Review: Are you taking advantage of all the possible opportunities to scale and improve your program including long tails, landing page optimizations, creative strategies, competitive tracking, content match optimization, etc.?

Contact us, because what you don't know can be expensive!