- Implementation Management
Overview of how data collection and tag implementation fits into web analytics initiatives, such as web metrics requirements, report development, organizational
process, and resource allocation.
- Data Collection and Page Tag Technology
Review architecture, definitions, as well as inherent benefits and constraints to page tagging methodology.
- Tag Placement Strategy and Tactics
Examine Implementation Check List to review all decisions, issues, and dependecies you need to consider before tag placement on
content, e-commerce applications, marketing campaigns, forms, navigation and Web 2.0 content.
- Tag Placement Deployment
Discuss and review pros and cons, and best practices for deploying and maintaining tags, such as through content management systems, style sheets,
and custom JavaScript coding.
- Getting Setup for Reporting
Review the multiple report and presentation options available to best understand how to set report distribution and viewing accesses for
senior managers, marketers, content managers and other key stakeholders.
- Quality Assurance and Testing
Learn how to prepare a test plan to ensure that tagging is in place and firing off data completely and accurately.
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