"Founding Fathers" Keynote Panel

2009 KEYNOTE SPEAKERS:

Brett Crosby, Google Analytics/Urchin
Brett Crosby is the Group Manager of Google Analytics and a frequent speaker at industry events. He has been shaping the Web Analytics industry for over a decade as the co-founder of Urchin Software Corporation and more recently as a group product leader at Google. He is currently responsible for product positioning, external product communications and helping map out strategy and features. Brett holds a degree from the University of Southern California in Political Science and International Relations.

Matt Cutler, Visible Measures/Net Genesis
Matt Cutler serves as vice president of marketing & analytics at Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers. As part of his responsibilities at Visible Measures, Matt leads the company's research efforts, focusing largely on measuring how videos spread across the Web and identifying best practices in optimizing audience engagement. Previously, Matt led strategic marketing at SPSS, the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis, the pioneering Web analytics company that he co-founded in 1994. Matt regularly publishes digital video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (@mcutler).

Bob Page, Yahoo!/Accrue Software
Bob has been active in web analytics since 1996, when he was co- founder and CTO of Accrue Software, a provider of large-scale analytics solutions and part of the "pioneer wave" of web analytics technologies. Bob now leads analytics engineering at Yahoo!, overseeing a portfolio of products that includes Yahoo! Web Analytics. Previously at Yahoo!, he led the internal Analytics Products group, including business intelligence, web analytics, experimentation, advanced metrics and analyst tools. Bob also created and led the engineering services and technical operations teams within Yahoo!'s central data group. He was the driving force behind Yahoo!'s founding corporate membership of the Web Analytics Association, and is a frequent speaker at industry events. Bob has several patents pending based on his work at Yahoo! In his spare time he thinks about posting to his blog at bobpage.net

John R. Pestana, ObservePoint/Omniture
John R. Pestana is currently Co-founder and Chairman of ObservePoint the leader in website, URL, and pixel monitoring. Mr. Pestana is also the Co-founder and a Director of Omniture the leader in online business optimization services and web analytics. Mr. Pestana is a Platinum Founder of the BYU Center for Entrepreneurship. Mr. Pestana currently serves as a director of a number of privately held companies. Mr. Pestana attended Brigham Young University.

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