White Papers

One of the most important values we hold as a company is the desire to share what we have learned both as individuals and as a company. Constantly challenging each other, our peers and our competitors puts us in the position of having insights into what works and what does not. In this section of our site, you have the opportunity to observe how we think, what topics are important to us, our customers and the marketplace. Visit here often as you never know what we will write about next. Most important of all, we would enjoy getting your thoughts, comments or experiences. You can email us at articles@semphonic.com.

The Art of Omniture: Some Tips and Tricks
By Gary Angel, Joel Hadary, and Paul Legutko

Web Analytics Tool Evaluation and Selection
By Gary Angel
President & Chief Technology Officer

HBX Analytics Tips & Tricks

Functionalism: A New Approach to Web Analytics
By Gary Angel, Joel Hadary, and Paul Legutko

Negotiate for Successful Web Measurement
By Joel Hadary
Chief Operating Officer

KEI and Keyword Relevancy
By Gary Angel
President & Chief Technology Officer

Evaluating Your (And Your Competitors') Overall SEM Presence
By Gary Angel
President & Chief Technology Officer