Articles
One of the most important values we hold as a company is the desire to share what
we have learned. In our whitepapers you will discover that we are constantly challenging each other
and our peers. We often find new insights and issues in Web Analytics worth digging deeper into. In
this section of our site, however, you will find published works by third party news sites that have
chosen to share our thoughts with their thousands of readers. Respected publishers like DM News,
iMediaConnection.com, and Adotas are regular reads of ours and we are thrilled to be part of their
libraries.
As always we enjoy getting your thoughts, comments or experiences. Simply email us at
articles@semphonic.com.
2010
Getting "Married" to Mobile
Presentation Review with Greg Dowling
Vice President of Mobile Strategy and Measurement
DC Tech News (February 2010)
2008
10 Keys to Success with Web Analytics
Thoughts from Phil Kemelor
Vice President of Strategic Consulting Services
CMS Wire (November 2008)
Online Marketing with RSS Ray
Interview with Gary Angel
President & Chief Technology Officer
(April 2008)
Variable Architecture in Web Analytics
By Paul Legutko
Vice President of Analytics
As featured in
DM Review (April 2008)
Web analytics: Your Portal to Insight
By Gary Angel
President & Chief Technology Officer
As featured in
DM News (April 2008)
2007
Smart Ways to Choose Web Analytics
By Phil Kemelor
Vice President of Strategic Consulting Services
As featured in
DM News (E-Commerce Guide 2007)
Web Measurement and Analysis for Internal Search
By Gary Angel
President & Chief Technology Officer
As featured in
DM Review (August 2007)
Measuring Web Site Engagement
By Paul Legutko
Vice President of Analytics
As featured in
Customer Think (July 2007)
High-Level Search Engine Reporting
By Gary Angel
President & Chief Technology Officer
As featured in
searchnewz (July 2007)
Getting Set Up To Measure SEM
By Gary Angel
President & Chief Technology Officer
As featured in
searchnewz (July 2007)
Measurement & Optimization of SEM
By Gary Angel
President & Chief Technology Officer
As featured in
WebProNews (June 2007)
Flash Tracking: What Goes in Doesn't Always Come Out
By Paul Legutko
Vice President of Analytics
As featured in
Customer Think (June 2007)
Online Reach — Are Your Visitor Counts Half-Baked?!
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (May 2007)
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (April 2007)
WebSideStory's Digital Marketing University
By Gary Angel
President & Chief Technology Officer
As featured in
WebProNews (February 2007)
Bringing Search Engine Marketing In-House
By Gary Angel
President & Chief Technology Officer
As featured in
E-Commerce Times (February 2007)
The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (February 2007)
Analytics: In-House or Outsource?
By Gary Angel
President & Chief Technology Officer
As featured in
CRM Buyer (January 2007)
Shifting Search's Black Sheep: How to Propel SEO to the Head of the Marketing Herd
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (January 2007)
2006
Improve Search Results with a Tune Up
By Gary Angel
President & Chief Technology Officer
As featured in
iMedia Connection (December 2006)
Web Analytics And Functionalism: Say Au Revoir
By Gary Angel
President & Chief Technology Officer
As featured in
WebProNews (October 2006)
Tracking Search Epiphenomena: Why This Behavioral Anomaly is Vital in Web Analytics
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (October 2006)
The Art and Science of Choosing Net Marketing Channels
By Gary Angel
President & Chief Technology Officer
As featured in
CRM Buyer (September 2006)
A better recipe for Web measurement
By Gary Angel
President & Chief Technology Officer
As featured in
BtoBOnline (September 2006)
Navigation Functionalism And Web Analytics
By Gary Angel
President & Chief Technology Officer
As featured in
WebProNews (September 2006)
Functionalism: A New Way to Think about the Foundation of Web Analytics
By Gary Angel
President & Chief Technology Officer
As featured in
DMReview (September 2006)
Functionalism And Web Analytics
By Gary Angel
President & Chief Technology Officer
As featured in
WebProNews (August 2006)
Like Snatching Keywords from Competitors: Why Content Matching Could Give You SEM Advantage
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (August 2006)
SEM Marketers are Missing Out: Seven Ways to Mis-Measure Your SEM Program
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (June 2006)
Is PPC Cannibalizing Search? Exposing the Lies, Half-Truths and Reality of Today's SEM
By Gary Angel
President & Chief Technology Officer
As featured in
Adotas (June 2006)
Implementing a Web Analytics Solution: Perils, Pitfalls and Practical Advice, Part 1
Implementing a Web Analytics Solution: Perils, Pitfalls and Practical Advice, Part 2
By Gary Angel
President & Chief Technology Officer
As featured in
TechNewsWorld (June 2006)
Take Advantage of Advances in Web Measurement
By Joel Hadary
Chief Operating Officer
As featured in
DM Review (June 2006)
Think about SEM Ad Creative Analytically
By Gary Angel
President & Chief Technology Officer
As featured in
iMedia Connection (May 2006)
Maximizing Your Search Budget
By Gary Angel
President & Chief Technology Officer
As featured in
iMedia Connection (March 2006)
PPC Programs Can Cannibalize Organic Clicks
By Gary Angel
President & Chief Technology Officer
As featured in
DM News (March 2006)
How Do You Make Numbers Strategic?
By Gary Angel
President & Chief Technology Officer
As featured in
CRM Guru (February 2006)
All You Can vs All You Should Eat: A Case Study For Database Marketing
By Gary Angel & Joel Hadary
As featured in
DM Review (February 1999)
