Business-Focused Omniture Implementation Guidance!
The Omniture Implementation Toolkit
"We found the guidance provided in the Toolkit to be invaluable as validation
of the principles behind our overall implementation strategy, and as a comprehensive, end-to-end guide
for organizations to get the most out of their Omniture investment."
-- Leonard Labuschagne, Tech Operations Mgr - RDA Interactive - Reader's Digest
You purchased SiteCatalyst in order to get the insight and intelligence necessary to optimize
your web site channel, drive business and make sound strategic and tactical decisions. But, if you
don't collect the data you need, or don't set page tags completely and accurately, you may be at a
serious disadvantage before you even go into production. Not only will your initiative fail to accomplish its
goals, but your organization's investment in it's web analytics solution will be jeopardized.
The Toolkit is the first independently written reference that delivers the guidance
and best practices needed to make wise decisions about building SiteCatalyst tags that ensure complete and
accurate web site data collection.
When you read and use our Getting Started Toolkit, you'll learn:
- How to set tags to ensure complete collection of data.
- The keys to collecting Web 2.0 content, such as Flash and AJAX.
- Strategies for using SiteCatalyst custom variables for capturing survey and
form data.
- How to use eVars to track success events.
- Best practices for using eVars and s.props.
- How to manage a SiteCatalyst implementation project.
- Who the key stakeholders for tagging issues in your organization are and how
and when to involve them in the implementation process.
- And much, much more!
Written for web analytics practitioners, web managers and web developers, the
Toolkit includes:
- The Implementation Guide, an 80 page manual
packed with in-depth answers and insight based on Semphonic’s years of Omniture implementation
experience, plus a 20 Point Quality Assurance Checklist for prevention of data collection problems
- Implementation Project Plan Excel Template,
which lays out all of the tasks for managing a successful SiteCatalyst implementation.
- Functional Specification Excel Template,
the key documentation a user needs to map business requirements to metrics to tag
implementation.
- Migrating from HBX to Omniture SiteCatalyst,
code level detail and best practices recommendations on how to address common and
hard-to-solve transition challenges. This feature provides a comparison of the critical features in
each system and identifies the places where transition teams need to pay special attention. There's also
“The HBX Tag Tour,” a break out for how HBX tags translate to SiteCatalyst and recommendations for
how to address issues you’ll need to consider when moving to SiteCatalyst.
- Omniture Coding Standards and Best Practices,
an overview of industry-specific guidance and specific coding recommendations for capturing 17 types of non-standard data, such as
internal search, advertising, forms, campaigns and metadata.
- Guide to Coding Flash, AJAX, and DHTML,
guidance on what to consider when developing metrics and how it impacts your complete data collection.
The Semphonic Implementation Toolkit for Site Catalyst Omniture will save you
money, help you avoid costly errors, and make it easier to find the answers to tough questions.
Sample Content From the Implementation Guide:
From the Migrating from HBX to Omniture SiteCatalyst Guide:
From the Omniture Coding Standards and Best Practices Guide:
