CampaignTracker provides PPC and Competitive Reporting about Search Engine
Marketing (SEM) campaigns. PPC reports are built using data about your campaigns, which is extracted from the
Search Engines you buy on. Your report data is then consolidated into a, powerful yet easy-to-use Excel Report Set. Competitive Reports are built by scanning Google and Yahoo for all the
sites that are shown organically or in the paid listing for a given list of Search Terms. These include
who is buying what, the ability to track individual competitors and reports on the actual ad copy being
used.
Interested in purchasing?
Campaign Tracker has features designed to provide several key benefits:
Quick, Easy Reporting for Your Existing PPC Campaigns
- Charts Comparisons by Engine
- Tracks Overall Campaigns
- Tracks Ad Groups (groups of keywords)
- Tracks Position Performance
- Tracks Creative Performance
- Tracks Landing Page Performance
- Generates an Excel Based Report Set
Smart Tracking of Keyword Problems
- Tracks Keywords with High Impressions But LowClicks
- Tracks Keywords with High Clicks But LowConversions
- Tracks Keywords with Highest Costs PerClick
- Tracks Keywords with Highest Costs PerConversion
Smart Tracking of Keyword Performance
- Tracks Keywords with Highest Click Rates
- Tracks Keywords with Highest Conversion Rates
- Tracks Keywords with Best Cost per Click
- Tracks Keywords with Best Cost per Conversion
Builds Competitive Landscaping
- Identifies Competitors
- Evaluates Competitor SEM Programs Across Entire Market
- Tracks the Top Sites for Every Search Term (Top 10 Paid and Organic for
Each Term)
- Tracks Creative Ad Copy for Every Search Term
- Tracks Specific Competitors' organic words owned, paid words owned, and
current interactive advertising campaigns
Generates Keyword Discovery
- Automated Discovery of Keywords Based on Analysis of Owner and Competitive
web sites
- Advanced Editing Capabilities for Fine Tuning and Creating a Word List
Interested in purchasing?
"We use CampaignTracker's competitive analysis to help us optimize our campaigns
and exceed our clients' business goals."
-- Paul J. Bruemmer, Director of Search Marketing; Red Door
Interactive, Inc.
