The new generation of Social Media sites are pushing the web measurement envelope. Traditional tools will be strained by your volumes, your interactivity, and your success paradigms. We'll help you decide if they're the way to go - or whether you need to look outside the standard anlaytics toolbox to meet your measurement needs.

Web Analytics for Social Media

Web analytics in Social Media faces two major challenges: the intricacies of tool selection and implementation, and the complexity of success measurement. Semphonic will help you with each. Because we aren't bound to traditional tools and intimately know the capabilities of a range of alternative data analysis technologies we'll make sure your measurements are built on a reasonable platform for your needs. And we'll make sure complex implementation is done well. Once you've surmounted infrastructure issues, you'll need to deal with the complex metrics and analytic situations created by highly interactive sites. We can help you figure out how to value individual actions, how to categorize visitors, and how to use both to increase site value.

Key Programs:

Tool Evaluation- Semphonic isn't a tool partisan. We work with a wide range of Web Analytic and classic BI and analysis programs. We'll help you figure out the best configuration to handle the unique needs of your own social sites.

Implementation Services- Social sites typically require often difficult multi-faceted measurement implementations. Their interactivity and overall complexity put a real premium on measuring the right things accurately. Semphonic will make sure your measurement systems are robust and accurate at every level.

Site Optimization Assessment- Tackle the problems of success first, or you risk wasting every dollar you spend on web measurement. We'll make sure everyone in your organization understands and buys into the best ways to measure success on your site with a program that sets the table for successful Social Media measurement.

SEO Analytics- Social Sites with user-generated content have a huge advantage when it comes to Natural Search. User-generated content typically creates an enormously long trail of SEO. That's great, but Natural Search traffic usually underperforms all other sources and can challenge your ideas about navigation. Our analytic methods and techniques will help you optimize this key audience segment.

Behavioral Segmentation- Sophisticated neural segmentation will transform the way you think about using VOC and online data together, and can effectively drive your entire online marketing effort. Social Media sites have struggled to understand their online audience and make the case to investors, partners, and advertisers. Our techniques will help bring your online visitors vividly into focus.