You do everything you can to validate all of your other investments. Let web analytics introduce some method to the madness of your web design process, too!

Web Analytics for Information Architecture and UI Design

A web site is just a pretty picture unless there is research behind the graphics, images and navigational elements. Web analytics informs the usability testing that's commonly performed prior to launch of new sites, content and/or applications. Semphonic will work with you to develop these analytic tests and the models you need to help you understand visitor interactions with your information architecture and site design. And we'll do it for both pre-launch prototypes and post-launch production. Once you have this data to back your designs, you’ll be able to get past the “I want it purple” vs. “I want it blue” discussions that bog down the design process.

Key Programs:

Report Analysis - Our focused analysis will help you derive immediate value and avoid “analysis paralysis.”

Deep Dive Analytics - This explorative analysis focuses on individual sections, applications, and even pages, in order to diagnose problems, understand responses to visitor acquisition efforts, and assess testing and measurement capabilities

Training - Semphonic's classroom and mentored instruction programs will help you and your stakeholders understand how to use your newfound web analytics data to create successful campaigns, web sites and online products and services.