Semphonic can help you build a world-class online measurement and web analytics program. From key infrastructure tasks essential to ensure reliable, accurate, integrated data, to core measurement projects that provide a powerful framework for online marketing and analysis, into a continuing process of incremental site measurement and improvement, our techniques will take your online properties to a new level of excellence.

Infrastructure: Building a Strong Foundation for Measurement

Web Analytics Strategic Plan - Measurement should be a cornerstone of your online marketing effort - not a cornice. Semphonic examines every aspect of your web analytics program to help make measurement a powerful tool for improving your online business.

Vendor Selection - There are lots of vendors out there, all purported to have similar capabilities and features - it can be confusing. Luckily for you, Semphonic is vendor neutral. We can put our experience to work in helping you find the right vendor based on YOUR needs, instead of their hype. Make an informed choice.

Implementation - We bring years of real-world experience USING web analytics to create full-service implementations that are both reliable and robust. We don't rely on canned data collection spreadsheets to design your measurement. From requirements, to design, to tagging, we'll get your implementation right the first time.

Web Data Quality Assurance - Semphonic will review the current state of your analytics implementation to diagnose, remedy, and optimize data collection issues that will impact your accuracy and ability to produce the recommended metrics and reports. Be sure of your online data.

Core: Creating a Powerful Framework for Ongoing Analysis

Analytics Roadmap - The Roadmap is a detailed tactical plan for your web analytics effort. It charts the analytics projects an organization will tackle, how they can be executed, and what they will deliver in learnings/benefits. A true tactical plan is a key piece in creating organizational buy-in, setting expectations, and managing ad-hoc reporting requests. Get on the right road...

SEM Analytics Audit - How well is your SEM program really doing? With cross-channel measurement, examination of key optimization and budgeting strategies, review of keyword organization and discovery, and advanced measurement of organic cannibalization and attribution, our SEM Analytics Audit will make sure your SEM program is efficient and effective.

Metrics Development and Management Report Set - Overwhelmed by ad-hoc reporting requests and underwhelmed by their use? Our unique "systems" based approach to management reporting is light-years ahead of the industry. Automated, highly-analytic reports make understanding what changed and why a snap for both executive and mid-level decision-makers and dramatically improves your model for who uses the tool, the role of reporting, and the time consumed by ad-hoc requests. Ready to go beyond the tired, old reporting approaches?

Behavioral Segmentation - Semphonic goes outside the Web Analytics Toolbox to deliver powerful behavioral segmentation using neural networks. Then we color the data with VOC responses. The result is incredibly rich online company-wide visitor segmentation that is actionable against every web visitor. Finally, a real online visitor segmentation...

Functional Assessment - Functionalism is a powerful, widely-used public-domain methodology for Web Analytics. Created by Semphonic, Functional Analysis divides a site into pieces and analyzes each unit in terms of how well it performs its specific task. Get a truly useful framework for web measurement...

Ongoing Processes: Integrating Measurement into the Online Business

Report Monitoring - Even the best report sets benefit from the careful attention of an analyst. Semphonic will monitor your Management Reports and provide recommendations on web channel strategic and tactical decisions. Make sure you stay in touch...

Deep Dive Analytics - Our business is built around deep-dive analysis for customers. We've done ground-breaking work around key areas like Behavioral Segmentation, SEM Analytics, Internal Search Analytics, Mobile Analytics, Internationalization, Attribution and Media Mix Planning, Form and Conversion Process Analytics, and Web Analytics Data Integration. Be the first on your block to know what's going on...

Training - Semphonic will customize on-site and virtual classes tailored to your specific requirements and business needs. Our training is focused on using measurement in your business, not the mechanics of a tool. We also specialize in mentored training for analysts new to web analytics. Get started right now...