Putting in place optimum implementation requires choosing the vendor solutions that are ideally tailored to your specific needs.

Vendor Selection

Semphonic will be your partner in a successful vendor selection process. We'll help navigate the many available options and provide focused guidance on RFP development, vendor evaluation, and contract negotiations.

Web analytics vendors would love to sell you a solution based on slick demos and cool reports, but these tell you little about the differences between various offerings. At the same time, marketing and blogosphere blather would have you think that your only real choices are Google Analytics and Omniture and that the best selections are based on perceived "industry leadership." At Semphonic, we think that's simply not the case. We believe that the best vendor is the one that matches your unique requirements not a generic list of industry needs. And we'll help you make that choice.

We'll help you avoid a bake off between companies like Omniture, Core Metrics, and Unica, whose products may seem similar from a functionality standpoint, but are filled with nuances that can make the difference between a good or bad analytics experience.

We'll lead you past the vendor hype and beyond checklist comparisons to the vendor that's best suited to meet your requirements and scenarios.

We'll customize our methodology and processes to meet your specific needs. We can take you through a complete vendor selection process that includes RFP development and evaluation, vendor demos, proof of concept and contract advice. Or we can provide a streamlined short listing of vendors based on our experience with industry leaders and on vendor tracking performed by our VP of Consulting Services, Phil Kemelor, in his role as lead analyst for the CMS Watch Web Analytics Report.

The right vendor will put you in position to succeed before you've even set your first tag! We'll make sure that the perfect match gets made.