Search Marketing Analysis

Search Engine Marketing (SEM) has always been a major practice at Semphonic. We pioneered the use of web analytics tools to understand and improve Search Marketing efforts and continue to lead the field in the application of measurement to Pay Per Click (PPC) and Search Engine Optimization (SEO) efforts.

For too long, companies have relied on siloed measurement of PPC and SEO efforts, which are usually provided by the agencies doing the work. This isn’t just a case of asking the wolves to watch the sheep, it’s sending the wrong people and the wrong tools to do the job and asking them to build the barn too.

The simple truth is that PPC buyers and SEO experts don’t fully grasp web analytics and web analytic tools. They don’t understand your channel mix nor do they fully understand the operational structure and functions of your web site. We do. That’s why Semphonic analytic projects will transform your SEM efforts. This work is driven by a focus on the overall channel mix, on how PPC and SEO interact with each other and with other channels, and what happens when SEM-sourced visitors arrive on your web site.

Generating more traffic from organic search is great. But if that traffic isn’t performing well, your SEO expert can’t really help. Getting lots of conversions from your PPC program is terrific. But if all you're doing is cannibalizing your organic search channel, You're not really improving your business.

Semphonic’s ground-breaking work on organic cannibalization, PPC arbitrage, SEO holes, and creative optimization strategies will change the way you think about Search Marketing and reshape the way you do it.

Our SEM Audit is an ideal starter program. First we'll analyze your current program for strengths and weaknesses around keyword discovery, keyword organization, creative strategy, optimization strategy, bid strategies, engine management, and channel management. This isn’t a subjective evaluation or some canned set of best-practices. It's a process based entirely on your site's real analytics data. Its results will help you tune your program, improve your optimization strategies, decide if your agency is up to the job, and even help you bring a Search Program in-house.

Download Semphonic and Navteq’s Traffic.Com eMetrics presentation and see how a SEM Audit can dramatically improve your SEM efforts. Or call us at 800-763-2821 and start getting more for your Search spend!