Gary Angel
President and CTO
Bringing over twenty years of experience in decision support, CRM, and software
development, Gary co-founded Semphonic and is president and chief technology officer. He's responsible
for leading Semphonic's development of web analytics and SEM decision making tools for web marketing
professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab
maximize their web channel marketing through intelligent use of Enterprise Web Analytics.
Before Semphonic, Gary created and implemented multi-million dollar CRM systems
whose customer-driven use of web analytics increased profitability and customer loyalty for Fortune
500 companies including VISA, Bank of America, and American Express. His pioneering work in web
behavioral profiling, neural-network web analysis, web-content success correlation, and point-to-point
process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to
dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web
channel performance - often with multi-million dollar bottom-line improvements.
Gary has published articles on Web and SEM Analytics in DM News, American
Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He
graduated, with honors, from Duke University and lives in San Francisco with his wife and two young
girls.
Check out Gary's blog!